Thoughtful Thursday- Branding

As some of you may know, this passed weekend, I was a vendor at the Dream Wedding Bridal Show. I had a great time meeting brides and other vendors. I will be completely honest with you all, I did feel a little out of my league. Mainly because this was my first bridal show ever and almost everyone around me had done quite a few before! One of the main things I wanted to focus on was making sure that my booth translated my esthetic and flowed well with my work. I believe one key element to any successful business is continuity in branding. Many companies achieve this by color scheme and logos. I have chosen a color scheme of gray, purple and yellow. If you go to my Facebook: www.facebook.com/jhallphotography you see my color scheme on the cover photo. My entire website: www.jhallphotography.net is designed around the color scheme and on my blog you can see it. Even my business cards and the pamphlets I handed out at the Bridal Show had my colors on them. I think it is important to find as many ways to identify yourself to clients as possible. A logo that fits your style is also important. I have change my logo at least three times, although I think I finally found one I really love! In the beginning, I really didn't know my style or who I was as a photographer. As I grew and cultivated my style I realized my original logo really didn't fit me. So of course I changed it. I really feel like my current logo fits my style so well. It's simple, unique and easy to read. All equally important. You want everything that has to do with your business to flow. Continuity is key! I'm still learning new and inventive ways to keep my business flowing. I'll keep you all updated as I find different ways to improve business!

Below are photos of my business card, you can tell they are crafting for my company not a generic one I found online!